After verification, a brand can select a featured image for its panel and make other limited changes. Verification is not that difficult, just follow the steps Google describes in this article. You must log in to your Google account and log in to one of your official sites or profiles to obtain verification of your company. Once verified, you can suggest changes to the panel to influence the appearance.
In general, it is much more difficult to obtain a knowledge panel for a personality or brand than for a company. If you get one, it is important to cure it to ensure that the information presented is correct at all times to ensure the best possible user experience. Finally, we recommend that you add structured data marking for companies, especially if you work in a specialized field that requires your own schedule. At Schema.org you can learn more about which schedule is suitable for your company. Unfortunately, there is no guarantee that your company will get a knowledge panel result, but there are a few things you can do to increase your chances if it is a local company.
However, you do not need a Wikipedia page to have a personal knowledge panel! If you don’t already have them, it’s time to create suitable social media profiles for your business or for you, and any entity you want to promote through Google Knowledge Graph. Make sure you provide the correct documentation and follow their guidelines for the best chance to perform your operations.
This allows local companies to manage special elements in their knowledge panels, such as opening hours and telephone numbers. We are a full-service digital marketing company specializing in optimizing local listings. With our team of more than 200 experts, we can help you optimize your profile for the Google knowledge panel.
In general, Google only offers brand knowledge panels to leading companies that have a significant online presence. If your company is big enough to have a Wikipedia page, you probably have a Brand Knowledge Panel. Local knowledge panels are much easier to obtain because Google finds them more relevant to users looking for local businesses. For local businesses, the Knowledge Panel is another local list to pay attention to Facebook, Yelp and other review sites. Thanks to the Knowledge Panel, consumers do not have to visit their website to learn more about their business; They can get all the information on the search results page.
This includes all social profiles, website URLs, biographies and more. By submitting a request for a verified Google knowledge panel, Google analyzes the quantity, quality and legitimacy of the information in your Google Brand account. This is the information that is eventually added to Google’s knowledge chart.
In most cases, local business listings are only visible to search engines near the company address or that specify a location in their search. The type of company you have determines which chart you display How To create a personal google knowledge panel in the Google Knowledge Panel. A strict online company would have a brand image because there is no physical location. Stores with a strong name and brand like Disney World would have a local image.
That user-generated content turns your Google Knowledge Panel into a double-edged sword for your business. On the one hand, information helps consumers find and learn their business. If Google gives your company a knowledge panel, your company will be prominently on the right side of the search results page when people search for your company by name. On the other hand, the knowledge panel has features that allow consumers to shape the story about their company. With Google Q&A and GMB Reviews, Google gives consumers more control over their brand’s online reputation. You probably wonder how your company can appear in the knowledge panel.